A Little About Us.

We love a good brand, but we’re obsessed with the business behind it.

At One Seventeen Co., we turn big ideas into smarter business moves. From products and pricing to retail buying and merchandising, we help founders and growing brands figure out what works, what doesn’t, and what’s next.

Collection of brown amber bottles with pump and spray tops on a bathroom countertop, next to a mirror and a folded cloth.

Why choose us?

We See the Vision. We Know the Business.

We believe every great brand starts with a vision, and we’re here to help bring yours to life.

From early stages of an idea to the next big milestone, we bring strategy, retail expertise, and guidance to help you grow with confidence.

We’re not just here for the big decisions. We’re here for the journey, working alongside you every step of the way.

Your vision. Our expertise. Let’s build something great!

Join the fun

The Vision

A lit decorative Edison-style light bulb placed on a marble base on a marble surface, with stacked books titled "Brand," "Strategy," and "Growth," a pen, and an open notebook with a mind map diagram, next to a potted plant illuminated by sunlight.

The Strategy

Fashion design workspace with fabric swatches, sketches of hoodies and pants, color palette, and a laptop displaying clothing items.

The Growth

Display of folded hoodies in neutral colors on marble counter, with boxes, a black shopping bag, a potted plant, and a candle nearby in a boutique store.